You Are Here 2 - A New Approach to Signage and Wayfinding
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| Verlag | Thames & Hudson |
| Auflage | 2022 |
| Seiten | 272 |
| Format | 19,4 x 2,9 x 25,4 cm |
| Gewicht | 1221 g |
| Artikeltyp | Englisches Buch |
| EAN | 9789887462958 |
| Bestell-Nr | 88746295DA |
When it comes to designing effective signages that are also appealing to the eye, a delicate balance needs to be struck. On one hand, a wayfinding system has to avoid confusion and reduce stress for visitors orienting themselves within complex environments such as a healthcare facility. On the other hand, as a big part of many a visual identity design project, it can help a brand stand out by presenting distinct pops of personality.
A follow-up to the first edition that was published in 2013, 'You Are Here 2' showcases a new curation of the best signages and wayfinding systems that enhance spaces and settings around the world today. Whether they serve to simply guide people from point A to point B or elicit curiosity and delight in exploration, these projects reflect the work of designers who are adept at merging form and functionality to demonstrate creative thinking and empathy.
