101 Design Methods - A Structured Approach for Driving Innovation in Your Organization

The first step-by-step guidebook for successful innovation planning

Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.

Inhaltsverzeichnis:

FOREWORD by JAMES P. HACKETT vii

ACKNOWLEDGMENTS ix

INTRODUCTION 1

Four Core Principles of Successful Innovation 3

Principle 1: Build Innovations Around Experiences 3

Principle 2: Think of Innovations as Systems 5

Principle 3: Cultivate an Innovation Culture 6

Principle 4: Adopt a Disciplined Innovation Process 7

A Model of the Design Innovation Process 8

The Design Innovation Process 8

Process Is Nonlinear 9

Process Is Iterative 9

Seven Modes of the Design Innovation Process 10

Mode 1: Sense Intent 10

Mode 2: Know Context 10

Mode 3: Know People 11

Mode 4: Frame Insights 11

Mode 5: Explore Concepts 12

Mode 6: Frame Solutions 12

Mode 7: Realize Offerings 13

Understanding Methods 13

Mode 1: SENSE INTENT 15

Sense Intent: Mindsets 16

Sensing Changing Conditions 17

Seeing Overviews 17

Fore seeing Trends 18

Reframing Problems 18

Forming an Intent 19

Sense Intent: Methods 21

1.1 Buzz Reports 22

1.2 Popular Media Scan 24

1.3 Key Facts 26

1.4 Innovation Sourcebook 28

1.5 Trends Expert Interview 30

1.6 Keyword Bibliometrics 32

1.7 Ten Types of Innovation Framework 34

1.8 Innovation Landscape 36

1.9 Trends Matrix 38

1.10 Convergence Map 40

1.11 From...To Exploration 42

1.12 Initial Opportunity Map 44

1.13 Offering-Activity-Culture Map 46

1.14 Intent Statement 48

Mode 2: KNOW CONTEXT 51

Know Context: Mindsets 52

Knowing Context History 53

Understanding Frontiers 54

Seeing System Overviews 55

Understanding Stakeholders 56

Using Mental Models 57

Know Context: Methods 59

2.1 Contextual Research Plan 60

2.2 Popular Media Search 62

2.3 Publications Research 64

2.4 Eras Map 66

2.5 Innovation Evolution Map 68

2.6 Financial Profile 70

2.7 Analogous Models 72

2.8 Competitors-Complementors Map 74

2.9 Ten Types of Innovation Diagnostics 76

2.10 Industry Diagnostics 78

2.11 SWOT Analysis 80

2.12 Subject Matter Experts Interview 82

2.13 Interest Groups Discussion 84

Mode 3: KNOW PEOPLE 87

Know People: Mindsets 88

Observing Everything 89

Building Empathy 90

Immersing in Daily Life 91

Listening Openly 92

Looking for Problems and Needs 93

Know People: Methods 95

3.1 Research Participant Map 96

3.2 Research Planning Survey 98

3.3 User Research Plan 100

3.4 Five Human Factors 102

3.5 POEMS 104

3.6 Field Visit 106

3.7 Video Ethnography 108

3.8 Ethnographic Interview 110

3.9 User Pictures Interview 112

3.10 Cultural Artifacts 11 4

3.11 Image Sorting 116

3.12 Experience Simulation 120

3.13 Field Activity 122

3.14 Remote Research 124

3.15 User Observations Database 126

Mode 4: FRAME INSIGHTS 129

Frame Insights: Mindsets 130

Exploring Systems 131

Looking for Patterns 132

Constructing Overviews 133

Identifying Opportunities 134

Developing Guiding Principles 135

Frame Insights: Methods 137

4.1 Observations to Insights 138

4.2 Insights Sortin