Gut Feelings - The Intelligence of the Unconscious. Winner of Wissenschaftsbuch des Jahres 2007
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| Verlag | Penguin Books UK |
| Auflage | 2008 |
| Seiten | 280 |
| Format | 20 cm |
| Gewicht | 198 g |
| Artikeltyp | Englisches Buch |
| ISBN-10 | 0143113763 |
| EAN | 9780143113768 |
| Bestell-Nr | 14311376EA |
Are logic and reasoning overrated?
As Gerd Gigerenzer makes clear in this provocative book, the trick to making good decisions isn't to amass information, but to discard it - to know inuitively what one doesn't need to know. Dr. Gigerenzer gets us back in touch with the rules of thumb that, unlike the rules of logic, have evolved over millennia expressly to cope with the human experience. Wry and accessible, Gut Feelings is cutting-edge science made real and immediate - a brilliant exploration of how we really make up our minds.
Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink.
Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and social repertoire we call intuition, a suite of gut feelings that have evolved over the millennia specifically for making decisions. Gladwell drew heavily on Gigerenzer's research. But Gigerenzer goes a step further by explaining just why our gut instincts are so often right. Intuition, it seems, is not some sort of mystical chemical reaction but a neurologically based behavior that evolved to ensure that we humans respond quickly when faced with a dilemma (BusinessWeek).
