Know Your Onions - Corporate Identity - Get your Head Around Corporate Identity Design and Deliver One Like the Big Boys and Girls
Verlag | BIS Publishers |
Auflage | 2020 |
Seiten | 200 |
Format | 15,3 x 20,0 x 1,9 cm |
Großformatiges Paperback. Klappenbroschur | |
Gewicht | 412 g |
Artikeltyp | Englisches Buch |
ISBN-10 | 906369539X |
EAN | 9789063695392 |
Bestell-Nr | 06369539DA |
Not all of us get to work on multi-millioncorporate identity projects for airlines and hugeconglomerates. If you are new to the sector orhoning their skills, this book if for people whohave to tackle identity projects in the real world,then this is for you. This is a broad introductionon identity design - not branding - don't worry,you'll learn the difference.If you want book that tells you how to do it, thisis for you - if you want a book about how otherpeople have done it - then this isn't the book foryou.