Mission-Based Marketing - Positioning Your Not-for-Profit in an Increasingly Competitive World
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| Verlag | Wiley & Sons |
| Auflage | 2010 |
| Seiten | 256 |
| Format | 16,4 x 23,1 x 2,2 cm |
| Gewicht | 531 g |
| Artikeltyp | Englisches Buch |
| EAN | 9780470602188 |
| Bestell-Nr | 47060218EA |
A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing
Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members.
_ Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising
_ Goes beyond the hows and whys to include lots of hands-on advice and real-world examples
_ Other titles by Brinckerhoff: Mission-Based Management: Leading Your Not-for-Profit In the 21st Century, Faith-Based Management: Leading Organization s That Are Based on More than Just Mission, and Social Entrepreneurship: The Art of Mission-Based Venture Development
Filled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.
