Selling & Sales Management - Developing Skills for Success
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| Verlag | Sage Publications |
| Auflage | 2021 |
| Seiten | 552 |
| Format | 18,9 x 3,5 x 24,6 cm |
| Gewicht | 1320 g |
| Artikeltyp | Englisches Buch |
| EAN | 9781529712582 |
| Bestell-Nr | 52971258UA |
A step-by-step how-to guide to selling in the contemporary world with a focus on storytelling to enhance relationship building and help drive sales; alongside skills development for sales management and today s role for sales data analytics.
Packed with engaging examples and case studies from companies including Amazon, IBM, and Pepsi, as well as unique insights from sales professionals across the globe, this comprehensive textbook balances research, theory, and practice to guide students through the art and science of selling in a fast-changing and digital age. The text highlights the emerging role of storytelling, sales analytics and automation in a highly competitive and technological world, and includes exercises and role plays for students to practice as they learn about each stage of the selling process. As well as its focus on selling, the text also provides students with essential sales management skills such as onboarding, coaching, mentoring, and leading salespeople, as well as managing sales pipelines, territories, budgets, systems, and teams when not in the field.
Online resources are included to help instructors teaching with the textbook, including PowerPoint slides and a testbank. Chapter ove rviews and teaching notes for the roleplays included in the text and suggested course projects and worksheets are also provided for instructors.
Suitable for courses on selling and sales management at all college and university levels.
Inhaltsverzeichnis:
Section One: The Foundations - "On the Ground"
Chapter 1: Introducing Ethical Relationship Selling
Chapter 2: Researching and Preparing for Successful Selling
Chapter 3: Planning Strategically for Successful Selling
Section Two: The Selling Process - "Out in the Field"
Chapter 4: Networking and Prospecting with Effectiveness
Chapter 5: Approaching and Communicating with Success
Chapter 6: Listening and Determining Willingness to Buy
Chapter 7: Presenting with Impact and Communicating via Storytelling
Chapter 8: Managing Conflict and Negotiating with Finesse
Chapter 9: Overcoming Objections and Closing the Sale with Satisfaction
Chapter 10: Following-up to Cultivate and Manage Customer Relationships
Section Three: The Evaluation and Sales Management - "Back in the Office"
Chapter 11: Recruiting, Training and Leading Salespeople
Chapter 12: Budgeting and Forecasting Future Sales
Chapter 13: Performing Sales Analytics and Tracking Producti vity
Appendix A: Comprehensive Cases in the Sales Industry
Case A: Home Selling with RE/MAX Real Estate Group
Case B: STIHL's Successful B2B Sales Strategy
Appendix B: Careers in Selling
Appendix C: Self-Selling
Glossary
