Successful User Experience: Strategies and Roadmaps
| Verlag | Morgan Kaufmann |
| Auflage | 2015 |
| Seiten | 370 |
| Format | 19,2 x 1,9 x 23,5 cm |
| Gewicht | 774 g |
| Artikeltyp | Englisches Buch |
| ISBN-10 | 0128009853 |
| EAN | 9780128009857 |
| Bestell-Nr | 12800985EA |
Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. After reading this book, you'll understand:
How to bring high-level planning into concrete actionable steps How Design Thinking relates to creating a good UX How to set UX Goals for a product or project How to decide which tool or methodology to use at what point in product lifecycle
This book takes UX acceptance as a point of departure, and builds on it with actionable steps and case studies to deve lop a complete strategy, from the big picture of product design, development and commercialization, to how UX can help create stronger products. This is a must-have book for your complete UX library.
Inhaltsverzeichnis:
ForewordAcknowledgementsIntroduction
What is UX? Design Thinking UX Thinking Strategic Models Beyond Mobile: Device Agnostic UX Inspection Methods Usability Testing Iterating on the Design Moving Past the Lab Global UX and Online Studies Surveys Web Analytics/Social Media Service Design Getting Buy in Successful Stories Failure as Success Big Picture: Checklists and Roadmaps Glossary
